Monthly Archives: May 2010
Camelot marketer presses digital outdoor
Camelot marketer presses digital outdoor sector for accountability LONDON – The digital out-of-home industry needs to improve accountability, increase interactivity and trade on a cost-per-acquisition basis to increase its share, according to Robert May, head of instants at national lottery … Continue reading
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Tagged billboards, Camelot, digital, London, roadside
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Digital goes X Factor
Digital posters by Nokia, McDonald’s and Virgin Trains will be showcased in front a judging panel that includes senior marketers from Procter & Gamble and Virgin Media. The contestants will have to prove their poster’s creative, technological and logistical excellence, … Continue reading
Awards confirm strength of Outdoor
Outdoor Planning Awards celebrate strength of the industry The annual awards, organised in conjunction with Media Week, invited entries from a breadth of media agencies and clients and saw specialist Posterscope hit the headlines for playing a part in every … Continue reading
Billboard and Outdoor Advertising Blog 